The Global Career Accelerator

Why add digital marketing skills to your business major?

Business marketing bonafides: Every business needs to market itself online—and do it well. You’ll have the digital marketing skills to create and implement effective online marketing strategies, which means your resume will rise to the top of the stack.

Expansive career opportunities: With skills in both business administration and digital marketing, who wouldn't want to hire you? You’ll have opportunities to work in a variety of industries, from finance to tech to retail. Enjoy career freedom and longevity.

Better engagement: With digital branding and marketing skills, you can help organizations increase their online presence, making you a valuable asset.

Enhanced communication skills: Use digital marketing techniques like search engine optimization (SEO) and advertising on social media to engage with customers, building loyalty and trust so that businesses thrive.

+$13k

$54k– Avg salary for an entry-level business admin job
$67k– Avg salary for an entry-level business admin job with digital marketing

Explore Digital Marketing Track ➔

Reserve a Spot ➔

Why add coding for web skills to your business major?

Standing out in the job market: When employers spot web development skills alongside a business administration degree, they see a professional who can bridge the gap between business strategy and technical execution—making you a standout candidate in the job market.

A web-based advantage: Businesses with great websites hold a clear edge in attracting and engaging customers. Using your web development skills to assist businesses in establishing and improving their online presence makes you a compelling hire across every industry.

Ecommerce capabilities: More and more businesses are selling products online. With web development skills, you can help businesses set up and manage ecommerce platforms.

+$14k

$54k– Avg salary for an entry-level business admin job
$68k– Avg salary for an entry-level business admin job with web development skills

Explore Coding for Web Track ➔

Reserve a Spot ➔

Why add data analytics skills to your business major?

Career advancement: With data analytics skills, you open the doors to high-demand roles like business analyst, data analyst, or strategic advisor. This can lead to faster career progression and increased earning potential.

Increased business efficiency: Data analytics can help identify inefficiencies in business processes and suggest improvements. This leads to improved productivity, reduced costs, and bigger profit margins. By breaking down the data, you will be the person who improves business operations.

Improved risk management & forecasting: By analyzing historical data and identifying patterns, you will anticipate potential risks and devise strategies to mitigate them, contributing to business resilience. Forecast future demands to meet customer expectations in a dynamic business environment.

+$24k

$54k– Avg salary for an entry-level business admin job
$78k– Avg salary for an entry-level business admin job with data analytics skills

Explore Data Analytics Track ➔

Reserve a Spot ➔

Why add coding for data skills to your business major?

Standing out to employers: Working with datasets is in high demand across industries. Adding these skills to your business knowledge makes you a more attractive candidate to prospective employers, opening doors to more career opportunities.

Deep data insights: Business decisions are often based on data. By pulling insight out of databases, you'll contribute to smarter decision-making and achievement of organizational goals.

A future-proof career: As technology continues to evolve, so does the business landscape. By learning how to work with databases with SQL and Python, you ensure that you'll always have access to the information that you need. You're not just keeping up with the times, you're staying ahead of the curve.

+$39k

$54k– Avg salary for an entry-level business admin job
$93k– Avg salary for an entry-level business admin job with data science skills

Explore Coding for Data Track ➔

Reserve a Spot ➔

Get real-world experience.skills.certifications.experience.

CPP is proud to partner with Podium Education to bring you The CPP Global Career Accelerator where you can add real-world experience to your resume for-credit and get access to an exclusive career network.

Gain valuable exposure and experience with leading companies

Gain field experience and certifications in high-demand careers while earning college credit.

In this semester-long program you'll receive:

Discover how The CPP Global Career Accelerator can benefit your major

2025 Fall registration is now open.

Earn credit while building in-demand skills, certifications, and real-work experience.

Supercharge your resume

Digital Marketing Track

Eccommerce

Shopify

Brand Strategy

charity:water

Social Media

OpenAI

Your professional network starts here.

Students rave about The Global Career Accelerator

"I got my current position because of the skills I gained in the program. It was the highlight of my undergraduate experience."

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Digital Marketing Track

Global Career Accelerator

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experience.skills.certifications.experience.